Cash Flow Leaders Income

Kelly US Cash Flow Dividend Leaders Index

Why Exposure to this Index

Smarter, not harder, free cash flow investing. The COWSETF Index eliminates hindsight bias by incorporating future free cash flow in security selection, uses risk management by limiting industry exposure, and only selects the leaders from the universe by not being forced to hold 100 names.

INDEX DETAILS

Index Name
Kelly US Cash Flow Dividend Leaders Index
Ticker
COWSETF
Trailing 12 Month Dividend Yield
2.12%
Number of Constituents
40
Rebalance
Quarterly
Market Cap
Mid and Large
Index Calculator
Syntax LLC
Date
1/31/2026

Documents

How to Invest in Free Cash Flow Yield
Download
COWSETF Index Insights - Q3 2024
Download
Importance of Forward Free Cash Flow Report
Download
Index Rulebook
Download
Cash "COWZ Index" Trailing FCF Trap Report
Download

COWS Index Overview

The Kelly US Cash Flow Dividend Leaders Index (the “COWSETF Index”) targets publicly traded US companies exhibiting characteristics of high free cash flow and consistent dividend growth. The Index utilizes a Forward FCF Yield and Trailing FCF Yield ranking system.

  • The Index factors in Forward FCF Yield (defined as estimated forward-year free cash flow per share divided by share price) as part of its screening process to eliminate hindsight bias that plagues other FCF indexes that only use trailing FCF Yield.
    • The value of a company is the present value of its FUTURE free cash flow. By only looking retrospectively at trailing FCF Yield, investors could end up owning negative FCF companies, or transient-FCF Yield companies that end up being “value traps,” because their businesses have been structurally altered.
  • Risk & Sector Controls: The COWSETF Index may minimize idiosyncratic risks by implementing an industry cap of 24%. Getting in and out of the right sectors at the right times is difficult for several reasons, including the nature of rebalancing and the lag effect. There should be a focus on risk exposure and diversification, especially to avoid idiosyncratic sector risks. A competing Cash “COWZ” index does not restrict sector exposure which can be mitigated by using an allocation process that constraints industry exposure.
  • Free cash flow is the cash remaining after a company has paid expenses, interest, taxes, and long-term investments. It can be used to buy back stock, pay dividends, or participate in mergers and acquisitions. The ability to generate a high free cash flow yield indicates a company is producing more cash than it needs to run the business and can invest in growth opportunities.
  • Free Cash Flow (FCF) Yield measures the amount of cash generated from the core operations of a company relative to its valuation.
  • Inception Date: 21 September 2007.
  • Quarterly Reconstitution:  March, June, September and December (the “Reconstitution Months”).

 

HCOW Indexed Strategy Overview

The Kelly Dividend Leaders Covered Call Strategy is an actively-managed strategy that seeks to provide high monthly income through the ownership of dividend paying companies with high free cash flow yield combined with a call income strategy component on each constituent.

  • Option Writing: Target 1-2% monthly income while seeking to balance high income and capital appreciation through investment exposure to the underlying equities.
    • Focus on selling out-of-the-money calls
    • Focus on selling on a portion of the portfolio to hit the target monthly income
  • Covered call writing is a time-tested approach that can add income, dampen volatility and diversify both equity and fixed income core strategies.
  • Kelly Dividend Leaders Covered Call Strategy seeks to:
    • Produce attractive returns
    • Reduce risk
    • provide additional high option income

Offers a tool for diversification due to little overlap with traditional income strategies.

Covered call writing is a time-tested approach that can add income, dampen volatility and diversify both equity and fixed income core strategies. Adding a covered call strategy in a core satellite, multi-asset-class approach can be accomplished as:

  • A hedged equity strategy with an “income kicker” to enhance overall income production
  • A supplement to a core large-cap strategy (especially late in the market cycle when valuations are long-in-the-tooth and price action is volatile) as a means of boosting income and mitigating downside risk

 

A better-yielding alternative to a high yield bond allocation

Index Linked Products

Product Name Ticker
Amplify Cash Flow Dividend Leaders ETF COWS
Amplify Cash Flow High Income ETF HCOW

This list includes investable products traded on certain exchanges currently linked to this selection of indices. Please refer to the disclaimers here for more information about Kelly Intelligence’s relationship to such third party product offerings.

Performance

COWS Index

Past performance is no guarantee of future results. Some of the performance presented herein is backtested performance. Backtested performance is not actual performance, but is hypothetical. The backtest calculations are based on the same methodology that is intended to be used when the index is officially launched. However, back-tested data may reflect the application of the index methodology with the benefit of hindsight, and the historic calculations of an index may change from month to month based on revisions to the underlying economic data used in the calculation of the index. The index methodology and backtested performance is subject to change prior to inception. Charts, graphs, and graphics are provided for illustrative purposes only.

Diversification Tool – Active Share

Offers a tool for diversification due to little overlap with traditional indices. COWSETF Index can be a complement to traditional core equity  strategies.

Active Share:
Active share is the percentage of a portfolio’s stock holdings that differ from its benchmark index.

Index Name Ticker Active Share (%) Benchmark for Active Share
Kelly US Cash Flow Dividend Leaders COWSETF 98.6 S&P 500 Index

Data as of: January 31, 2026

Differentiated Sector Allocation: The index is invested in 60 companies spread across 21 sub-sectors that can be found in six primary sectors. The asset allocation of the index will migrate over time to sectors and companies as they become more attractive.

Sector Exposure

  • The Index uses company classification data structured in Syntax’s proprietary Functional Information System (FIS), which draws primarily from audited annual reports (e.g., 10-K filings) and secondarily from unaudited documents (e.g., news articles, company websites) to allow granular groupings and comparisons of companies by the characteristics of their various product lines.
  • The Index’s Universe is drawn from the Syntax US 1000 Index (SY1000). Candidates are identified using Syntax FIS data classifying their issuing entities as outside the Financials Sector.

Data as of: June 20, 2025

 

Kelly Strategic Management, LLC (dba Kelly Intelligence) is an investment advisor registered with the US Securities and Exchange Commission (SEC). For more information regarding the firm, please see its Form ADV on file with the SEC. Registration with the SEC does not imply a particular level of skill or training.

Investing in securities involves risk of loss that investors should be prepared to bear. Past performance is not indicative of future results. Diversification does not guarantee a profit or protect against a loss.

The views expressed herein represent the opinions of Kelly Intelligence and are not intended to predict or depict performance of any particular investment. All data provided by Kelly Intelligence, including any reference to specific investment strategies or market commentary is provided for informational purposes and should not be construed as investment advice. It does not constitute an offer, solicitation, or recommendation to purchase any security. The views presented are subject to change.

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