About Us

Our Approach

Traditional investing needs innovative thinking for allocating capital into today’s markets. Disruption is inevitable, technology is borderless and rate of change is exponential.

Kelly Intelligence crafts it’s indexes, and strategies, with a skilled understanding of what drives investments results.

We provide true exposure to each factor, theme, or sector. As the intelligence revolution is borderless, our indexes are geographically agnostic and focus on the investment strategy mandate. Kelly Intel relies on industry data and information to construct all indexes.

Kelly Intel offers factor, thematic, core and sector indexes powered by these underlying principles:

  • Distinguished Classification: Top-down investment classification approach where strategies seek to align investment exposure with macro economic factors to capture entire sectors or themes.
  • Structural Alpha: Achieved through identifying structural trends that offer a higher investment profiles.
  • Robust and Resilient Exposure: Small overlap with global equity indices allows diversified exposure to the most promising components of the equity market.


Combining strong expertise in financial services and the experience of seasoned entrepreneurs, our team is determined to be the premier provider of cutting-edge strategies for today's markets.

Kevin Kelly

Kevin Kelly

Kevin is the Founder and CEO of Kelly Intelligence, an investment management and intelligence firm that seeks to bring cutting-edge products, with forward-looking exposure. Its growing suite of indexes provide highly liquid, pure-play access to the best-in-class companies identified in each investment factor, theme, or sector.

Mr. Kelly is responsible for ETF product design, structuring, managing retail and institutional investment research. He also serves as the CEO of Kelly Benchmark Indexes the index provider, and sponsor, of the SRVR and INDS ETFs which he commanded to have over $2.1 billion.

In September 2014, Nasdaq named Kevin an ‘ETF Insider,’ and he is a recognized leader in ETF design, distribution and growth with his extensive track record of launching multi-billion dollar ETFs. Kevin’s thought leadership on markets, derivatives, e-commerce, and technology can be found weekly in top media outlets.

Previously, he is most notably known as the creator of the Nasdaq 100 Covered Call ETF (QYLD), one of the largest options ETFs. He created the BXNT index (CBOE NASDAQ 100 BuyWrite V2 Index) it currently tracks, alongside CBOE and Nasdaq, by changing the option component for real world application. Kevin led the initial public offering of the NYSE: EGIF closed-end fund after creating a custom options strategy for the portfolio. He previously worked for Goldman Sachs in the investment management division and Deutsche Bank’s debt capital markets group in London.

Krista Kelly

Krista Kelly

Krista Kelly, Chief Marketing Officer, is a recognized innovator and leader within the asset management industry. She oversees Kelly Intelligence’s operations, compliance, marketing, and distribution. She is currently the CMO of Kelly Benchmark Indexes where she is responsible for day-to-day operations of the firm and the timely execution of key business marketing initiatives for the Kelly SRVR and INDS Indexes. She is also in charge of education and investor outreach efforts, including business development among investment advisors, financial planners, investment counselors and family offices. Under her leadership, the fund complexes that Kelly Benchmark Indexes sponsors grew to over $2 billion in a few short years.

Gerry O'Donnell

Gerry O'Donnell

Gerry O’Donnell, Capital Markets Operations, is experienced in institutional financial markets and trading.

His expertise is in a variety of asset classes and financial instruments – both listed and over-the-counter, from equities to asset-backed credit derivatives and other structured products. Gerry has been at the center of 25 years of trading electronification, and the disintermediation between end-user retail customers and the wholesale financial marketplace.

Gerry’s most recent endeavor was as the founding CEO, and subsequently as COO, of Roberts & Ryan Investments Inc – a Service Disabled Veteran Owned Small Business (SDVOSB) broker dealer. Gerry led the firm out of operational dormancy following its purchase and takeover. The firm’s business included US capital markets primary issuance underwriting, and alternatively, secondary agency trading of US and EU local equities, corporate bonds, and municipal bonds. The firm served marquee asset managers with global exposure seeking diversity in their service providers by doing business with military veteran-owned firms in the US capital markets.

Gerry is a co-founder of Blue Ocean, a decade long project which is now a US based broker-dealer and Alternative Trading System enabling the electronic trading, by globally connected participants, of US listed securities during US nighttime hours (ie. exactly during the Asian daytime) – the first of its kind.

Gerry resigned from military service at the rank of Captain after having served honorably in the Army’s Military Police Corps. He earned a Bachelor of Science degree in Mathematical Economics, and an Army Officer’s commission, from the United States Military Academy, at West Point.


Invest Now

In today’s market, the only constant is change. Kelly ETFs gives you the access to capitalize on the constant changes in the markets in a simple, low-cost, effective way.

It is not possible to invest directly in an index. Exposure to an asset class represented by an index is available through investable instruments based on that index. Strategic Investments does not sponsor, endorse, sell, promote or manage any investment fund or other investment vehicle that is offered by third parties and that seeks to provide an investment return based on the performance of any index. Strategic Investments licenses its indices to third parties for the creation of investment funds or other vehicles, such as exchange-traded funds (ETFs), exchange-traded notes (ETNs), institutional asset mandates, and structured notes.

The information contained does not reflect the performance of any fund or account managed or serviced by Strategic Investments, and there is no guarantee that investors will experience the type of performance reflected above. There is no guarantee that any historical trend illustrated herein will be repeated in the future, and there is no way to predict precisely when such a trend will begin. There is no guarantee that any market forecast made in this commentary will be realized. The mention of specific securities is not a recommendation or solicitation for any person to buy, sell or hold any particular security and should not be relied upon as investment advice. The views and opinions in the preceding commentary are as of the date of publication and are subject to change without notice. This material represents an assessment of the market environment at a specific point in time, should not be relied upon as investment advice, is not intended to predict or depict performance of any investment and does not constitute a recommendation or an offer for a particular security. We consider the information in this presentation to be accurate, but we do not represent that it is complete or should be relied upon as the sole source of suitability for investment.